Lead whole.

The most powerful leaders aren't the most polished — they're the most whole.

BEGIN YOUR TRANSFORMATION

The most profound journey of your lifetime is the one you take between your present self and your greatest potential.” - Shereen Shaaban


How it works

Conscious Clarity

Clarify your leadership vision and identify specific behaviors to transform through executive coaching.

Subconscious Shift

Address deep-seated patterns through hypnotherapy that may be holding you back from your fullest expression.


Lasting Integration

Create ripples of change that extend outwards to influence every aspect of your leadership realm.

The journey to extraordinary leadership

The journey to extraordinary leadership demands transformation at both the conscious and subconscious levels. This is where my unique combination of executive coaching and hypnotherapy creates unprecedented value for leaders ready to breakthrough to their next level of excellence.

For over 15 years, I’ve guided more than 1,000 leaders through their transformational journeys - from multinational corporations like IBM and Microsoft to dynamic scale-ups like Uber, Noon and Talabat.

“What sets my approach apart is the seamless integration of executive coaching with the transformational power of hypnotherapy.”

At the conscious level, we’ll clarify your leadership vision. At the subconscious level, we’ll address the patters holding you back. Together, we’ll create-lasting change by aligning both dimensions of your leadership presence.

What is Executive Coaching?

Coaching is a transformative journey that begins with a profound truth: the most powerful answers lie within you. Unlike traditional consulting that offers external solutions, coaching awakens your inner wisdom and potential, bridging the gap between where you are today and your greatest leadership potential.

Think of coaching as holding up a mirror that reflects not just your current reality, but the expanded possibilities that exist when you lead with full consciousness. My approach is grounded in the belief that true leadership transformation happens when we address both the visible and invisible dimensions of leadership—not just what you do, but how you show up, think, and relate to others.

Through our partnership, you'll develop a deeper awareness of your leadership patterns, enabling you to make choices that align with your authentic self and organizational goals. You'll move from operating on autopilot to leading with full consciousness, creating ripple effects that transform both your team and organization.

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What is Hypnotherapy?

Have you ever wondered why, despite your best efforts and conscious intentions, certain patterns in your leadership style persist? Why some challenges seem to repeat themselves, even when you know better? The answer lies deeper than conscious thought—in the blueprint of your subconscious mind.

Think of your subconscious mind as an architect that has carefully designed your way of being in the world. Every experience, every challenge, and every success has contributed to this blueprint. While many of these patterns served you well in the past, some may now be limiting your potential as a leader.

Hypnotherapy offers a unique gateway to access and update this blueprint. In a focused, relaxed state, we can explore the patterns that shape your leadership style, decision-making, and relationships. Together, we'll uncover the original purpose of these patterns, honor their protective intent, and then craft new approaches that better serve your current leadership journey.

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power of integration

What makes the approach truly transformational is the seamless integration of both modalities adressing your leadership at both the conscious and subconscious levels simultaneously.

Executive Coaching

The Conscious Dimension

  • Clarifies your leadership vision and goals

  • Identifies specific behaviors to transform

  • Develops conscious strategies and awareness

  • Creates accountability and actionable steps

Hypnotherapy

The Subconscious Dimension

  • Addresses deep seated patterns and beliefs

  • Rewires automatic emotional responses

  • Dissolves subconscious resistance to change

  • Anchors new patterns at the deepest level.